The Perception of Love in Romantic Films - 955 Words

Weve all seen them, those cheesy romantic comedies where two (beautiful) strangers meet and fall in love. They run into some sort of conflict and eventually find a way back to each other in the end. Although that seems like a harmless concept, that kind of love results in unrealistic expectations of what a life partner should be, unrealistic expectations of what the ideal woman or man should look like and unrealistic expectations of what constitutes healthy conflict resolution. The majority of women (and men) rush to the theatre to see the new Rom-Com in hopes theyll soon find the one theyve been waiting for. Although theres nothing wrong with anticipating a new movie, watching romantic films and expecting the same outcome with current relationships or new ones to come hugely impact peoples conception of real life love. For instance The Notebook, by Nicholas Sparks became, and is to this day, arguably one of the most memorable and romantic films of all time. The main character, Noah, awaits many years for Allie, builds a home for the two of them with his bare hands and writes love letters to her every day for a year. What girl wouldnt be swept away by that? The problem with this, is the fact that many women expect their partner to serenade them with the same kind of effort, money and time that an average relationship doesnt possess in real life. In addition, The Notebook and other films consistently project the theme of fate. The idea that if two people areShow MoreRelatedA False Romance1236 Words   |  5 Pagesindividuals that can grow into an everlasting relationship. People have dreamed of having an everlasting passionate love at least once in their lifetime. However, if they expect to have it for a long period of time, they are in trouble because such things do not exist as they do in movies. People have dreams of this false perception of love all the time due to Hollywood movies about love, romantic poems, and television shows. This is what people have been lead to believe because directors and produces knowsRead MoreThe Walt Disney Corporation1698 Words   |  7 PagesThe Walt Disney Corporation is a well-known entertainment industry that has been around since 1923. Disney has always been geared towards the production of popular culture for children and youth. Mà ¼ller-Hartmann suggests that â€Å"the animated films with their cute animations and music are especially important†¦since they speak directly to the emotions and thus, the sub-conscious. [Animation] works its audience magic purely on a purely subconscious level† (401). According to Towbin et al., â€Å"children’sRead MoreThe Film Industry Is Driven To Find Simple But Effective1321 Words   |  6 Pages The film industry is driven to find simple but effective storylines that entertain viewers and gratify their expectations for the characters. Weiss suggests that chick flicks meet all the requirements of a popular film because they confirm the traditional type casting of females into romantic roles and convince both men and women that a female is destined for marriage. This prevailing idea of traditional women designed for marriage is exemplified in Harlequin novels that are notorious for theirRead MoreAnalysis Of Lurhman s Strictly Ballroom And Mitchell s It Follows Essay1740 Words   |  7 PagesIn Lurhman’s Strictly Ballroom and Mitchell’s It Follows, both directors use colour and music to enhance the experience of the romantic comedy and horror genre films. Where Mitchell uses audio and visual cues to break the conventional style of horror films in It Follows, Luhrman’s Strictly Ballroom uses audio and visual cues enhance the romantic comedy experience furth er. Where It Follows, relies on visuals to tell it’s story, Strictly Ballroom uses bright colors and musical cues to reassure theRead MoreHow Do The Works Of Pierre Choderlos De Laclos?1694 Words   |  7 Pagesto also understand lust, innocence, betrayal, and sadly enough, the loss of a females virtue. This French film introduced sexual inequality in the most dramatic, romantic yet, sinfully alluring way. How do the works of Pierre Choderlos de Laclos, Les liaisons dangereuses, 1789 compare or contrast to those of Christopher Hampton s, Dangerous Liaisons, 1989? The main characters in this film are, The Marquise de Merteuil (Glenn Close), The Vicomte de Valmont (John Malkovich) and Madame de TourvelRead MoreMovie Analysis : The Film Brave Essay1437 Words   |  6 PagesThe culture industry whether it is the radio, film or television produces forms of reality that socially direct and orient viewer’s emotions. With the evolution of modern behaviours, values and beliefs, current films directed towards children have reflected changing norms by focusing on the empowerment of both boys and girls. The following will demonstrate the impact of social order on individual emotions through diverse events in a lifetime. More specifically, individuals may face conflicting emotionalRead MoreSociological Attitudes Toward Gender And Sexuality1394 Words   |  6 Pagesis the phenomenon of bisexual erasure (Eisner, 2013, p. 89). Bisexual erasure affects both bisexual men and women in various ways; however, this essay will focus on the erasure of bi sexuality in men in particular. There is a distinctive public perception when it comes to bisexuality in men: that they don’t exist at all. Denial of bisexuality in men has been widespread for many years, but even further perpetuated by the flawed 2005 study â€Å"Sexual Arousal Patterns of Bisexual Men† by Gerulf RiegerRead MoreThe Portrayal Of Heterosexual Love1669 Words   |  7 Pagesheterosexual love in film and the effects that it has on millennial women and through the cycle of repression, its effect on minorities. The analytical framework consists of feminist theory as described by John Storey and Stuart Hall’s representation theory. Then, feminism in romantic fiction will be again be explored academically by Storey, exploring the power that romantic fiction in pop culture has on society and it role it plays in sex. Next, the phenomenon that is known as, love at first sightRead MoreAnalysis Of Moby Dick By Herman Melville1276 Words   |  6 Pagesbirth of their child. After their argument, she made him promise that he would return home to her and their baby. Under the same basic tenet there was another quote from the Romantic standpoint. It was that, pleasure could come from the less organized and irrational things in life as well as the organized and rational. In the film, this idea took place when the crew captured their very first whale. Equally important, individualism said that, each individual was a law unto himself, responsible to GodRead MoreThe Brown Vs. Board Of Education Case Decision935 Words   |  4 Pagesintegrations was enacted. The Brown Vs. Board of education case decision in 1954 made integration possible. In today’s movies after all the integration and quest to level out the superiority, the social dominance of the white folks is still present in the film industry. For example, in the movie The Bodyguard, Whitney Huston and Kevin Costner live together in perfect harmony, despite their racial differences. In todays movies when they want to show tension between the races the Africans Americans are generally

Rhetorical Analysis Oregon Fish And Wildlife Commission

General For this Rhetorical Analysis assignment, I have reviewed two documents, one from John Vucetich, a Professor of Wildlife at Michigan Technical University and one from Adrian Treves, an Associate Professor of Environmental Studies at The University of Wisconsin. Both documents request that the Grey Wolf remains on Oregon’s Endangered Species List as the specifications of removing the wolf from the list have not yet been met.AudienceThe primary audience of these two documents is the Oregon Fish and Wildlife Commission and it is clearly stated upon both documents in a letter like format, where they state, â€Å"To the Oregon Fish and Wildlife Commission:† or â€Å"Dear Commissioners,†. The Secondary Audience would apply to any of the other†¦show more content†¦Ultimately, Adrian Treves has done a better job advocating for the grey wolf to remain on the endangered species list, through his format and use of lists and bolded literature. There do not se em to be any apparent violations within the conventions. The time line of these documents is in very close proximity as both of the memos were written during the month of October on day twenty-seven and twenty-eight, within the year of 2015. Some social and political issues that come into play during these memos is the issue that Oregon’s Commissioners is considering delisting grey wolves from the endangered species list based on propositions that I quote are â€Å"...not supported by science, the law or the public.† and â€Å"The continued insistence on delisting wolves seems motivated by politics and specious perception that it would make things easier for the agency.† (Page 4). It is apparent that the motive to remove grey wolves from the endangered species list would make it â€Å"easier† for the agencies that constantly have to monitor and deal with the problems that arise with having wolves in the state but, the current wolf population in Oregon is roughly eighty to eighty-three animals which is far below the carrying capacity of the state. ExigenceThe purpose for theShow MoreRelatedLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................

An Introduction to the Principles of Morals and...

What is Utilitarianism? I believe that utilitarianism is the theory in which actions are right if they produce happiness and wrong if they don’t produce happiness. Happiness is what every human being look forward to. When making a decision, all possible outcomes must be ensured that it will lead to happiness. Utilitarianism is based on the principle of utility .Utility is the ability to be useful while satisfying needs. Utilitarianism is generally considered a moral theory that was found by Jeremey Bentham, a 19th century English philosopher and a social reformer. In 1923, he wrote a book called An Introduction to the Principles of Morals and Legislation. Bentham idea was to understand the concept of happiness and that it is the definitive†¦show more content†¦There are two types of Utilitarianism; â€Å"act† and ‘rule†. An act utilitarian uses thought process. This means that every decision made must be well thought out before coming into a conclus ion. This mean in depth calculation or solution to the problem. For example, a person wants to plan a trip for his honey moon, he/she has a long list of places they want to enjoy their soul mates with. Instead of jumping into a quick decision, an act utilitarian would sit down and calculate out the utility of all possible decision before picking which they desire to go to. While on the other side, a rule utilitarian uses the principles of utility to create set of rules and regulations by which they live in. Rule utilitarian’s are not incapable of being patient and go through each set of possibilities and outcomes. They just don’t see the reason to waste precious time on it. For example, a rule utilitarian, would have simple rules such as, do not kill, do not steal etc. The difference between Bentham and Mill was that Bentham was an act utilitarian and Mill was a rule utilitarian. Some critics believe that utilitarianism is unsatisfactory theory due to the fact that it may have some disadvantages. Utilitarianism only believes in happiness and it is the only thing that have intrinsic worth. People might do one wrong thing just to produce happiness. The ends don’t justify the means, for example, if someone kills a healthy person just to provide organs to help five otherShow MoreRelatedCriminology And The Modern School Of Criminology1549 Words   |  7 Pagescrime and the concept of law. Criminology regards crime as a social behavior and covers the making and breaking of laws, as well as the punitive actions for breaking the law. Criminology encompasses the creation of a set of general and verified principles regarding the knowledge of the law, crime, and its prevention measures. Moreover, crime is any action conducted by a rational person that violates criminal law and is subject to punishment. The classical school of criminology, rooted in the utilitarianRead MoreTechnology On Our Generation s Future1239 Words   |  5 Pageshave the same rights as humans, such as voting, competing for spots in a certain colleges and jobs. A philosophy that supports how negative this impact can have on our future generation is Jeremey Bentham’s philosophy Utilitarianism. In Bentham’s reading of Introduction to the Principles of Morals and Legislation he explains that Utilitarianism is â€Å"majority rule† a system that is commonly already used in the United States today (Driver, Julia). This system takes the side of the majority of the peopleRead MoreThomas Hobbes And The Social Contract3563 Words   |  15 PagesSocial Contract, which built upon the premise of societal conformity for governmental order and protection. His contribution to the concept of Natural Law, which implies that certain indisputable laws are inherent in human nature, are focuses of the principle of rationality and hedonism. (Bertram, 2017) Thomas Paine, author of The Rights of Man, expounded further on the role that natural law and natural rights played within the structure of the social contract, in which human rights are a basic premise

Comparing Machiavellis The Prince and Platos The...

Comparing Machiavellis The Prince and Platos The Republic Many people in history have written about ideal rulers and states and how to maintain them. Perhaps the most talked about and compared are Machiavellis, The Prince and Platos, The Republic. Machiavelli lived at a time when Italy was suffering from its political destruction. The Prince, was written to describe the ways by which a leader may gain and maintain power. In Plato?s The Republic, he unravels the definition of justice. Plato believed that a ruler could not be wholly just unless one was in a society that was also just. His state and ruler was made up to better understand the meaning of justice. It was not intended to be practiced like that of†¦show more content†¦Cruel actions by the prince should be done at once, and quickly. Then the prince should slowly reward his people with benefits so that the cruel actions may be forgotten. For injuries ought to be done all at one time, so that, being tasted less, they offend less; benefits ought to be given little by li ttle, so that the flavour of them last longer (Machiavelli 370). Cruelty, therefore, will not seem like it is committed everyday and people will soon forget if they are reassured with benefits. On the contrary, Platos idea of the ruler is almost exactly the opposite that of Machiavellis. Platos reason for his ideal ruler and state was to explain the meaning of justice. One must examine what it means for a state to be just and what it means for a person to be just to truly understand the meaning of justice. According to Socrates, if we first tried to observe justice in some larger thing that possessed it, this would make it easier to observe in a single individual. We agreed that this larger thing is a city?(Plato 96).? Plato?s ideal ruler must have a good mind, always be truthful, have knowledge and discipline, and not be afraid of death. The ruler is a philosopher that satisfies the four virtues of wisdom, courage, moderation/self-control, and justice. While the single responsibility of Machiavelli?sShow MoreRelatedSocrates And Machiavelli1961 Words   |  8 Pageswould Socrates think of Machiavelli’s political world? Socrates and Machiavelli were some of the most influential political philosophers in their respective times. Some argue that their view of empowering individuals, whether it be through free speech or ruthless fighting, are quite similar. However, their views of leadership and government do not align. Socrates’ support for free expression and due process makes his view of effective governance far different from Machiavelli’s focus on national securityRead More Comparing the Concepts of Seeming and Being in Relation to Political Power and Leadership in The Prince and The Republic2977 Words   |  12 PagesComparing the Concepts of Seeming and Being in Relation to Political Power and Leadership in The Prince and The Republic 9. Machiavelli says the prince only has to seem good, not be good. Socrates insists that seeming is bad, being is good. Is it better to remain in the cave with Machiavelli, or see the light with Socrates? Write three pages for Machiavelli and against Socrates, write another three pages against Machiavelli and for Socrates. Both Niccolà ² Machiavelli and Plato, in theirRead MoreTraditional and Contemporary Issues and Challenges14128 Words   |  57 PagesLaboratories cites The Second World War by Winston Churchill as a major influence on his approach to leadership. Other books often mentioned by managers for their relevance to today’s business problems include such classics as Plato’s Republic, Homer’s Iliad, and Machiavelli’s The Prince.6 And, in recent years, new business history books are directed more at women managers and the lessons they can learn from the past.7 Managers at Wells Fargo clearly recognize the value of history. For example, the company

Violence Is Defined As The Abusive Use Of Force - 1471 Words

Violence is defined as the abusive use of â€Å"force†. One type or another violence has greatly affected one of us, someone we know, and society as a whole. Every day, tons of children under the age of twenty are killed and many of these victims have died by gun wounds. By the age of 18, young people will have viewed an estimated two hundred thousand acts of violence on television. Many people wonder why we live in such a violent society, well because we are surrounded by violence every day, and it may occur in our daily lives through domestic violence, school violence, and through the mass media. With that being said, the news coverage has been bringing to our attention the crisis of violence afflicting the young generations all over the†¦show more content†¦There are many different versions of what happened on that day, which is why there have been so much argument from a lot of different people on whether this was another racial issue, or was it really self- defe nse. A couple hours before the shooting occurred, police officers got a phone call about a convenient store being robbed. Michael Brown was identified as the suspect in the â€Å"strong arm robbery† meaning there was no weapons, but the perpetrator used physical force. When the employee tried to prevent the man from leaving, the man grabbed his shirt, and pushed him into a display rack. A police report stated that based on the surveillance camera, they could tell that that perpetrator was in fact Michael Brown. Brown stole a box of cigars before he was shot to death. Officials say that the police officer who shot him, did not know Brown was a suspect of an armed robbery. According to police officer Daren Wilson, he had just received a phone call about a sick baby, when he came across brown and his friends walking in the street. Wilson pulled up and told the boys â€Å"get the fuck on the sidewalk,† to which Brown refused, letting the officer know that his Grandmaâ€⠄¢s house was a few feet away. Wilson claims that he stepped out of the car, to which Brown became scared, and grabbed for Wilson’s gun. Wilson and Brown tussled for a few seconds, before Wilson finally got away from Brown, and shot him in self-defense. Witnesses,

P. T. Barnum Essay Example For Students

P. T. Barnum Essay P. T. BarnumPhineas Taylor Barnum reinvented the circus. His knowledge of what people want and how to make people think they want what he had was amazing. He constantly fooled people and had a way of making the customers come back. Barnum was ultimate salesman. He single handedly turned the circus into the Greatest Show On Earth it is today. P. T. Barnum was born in Bethel, Connecticut on July 5th 1810. He later called himself a Yankee doodle dandy, plus one. He was the oldest of five, all raised in a typical Connecticut saltbox house, which is an average, large house, is that still stands today. His father, Philo Barnum, dabbled in several trades. His father owned his own dry goods store. Barnums mom, Irena Taylor, was a housewife. The family was moderately well off. We will write a custom essay on P. T. Barnum specifically for you for only $16.38 $13.9/page Order now Barnum, as a child was influenced by a strict Protestant work ethic. He fallowed a type of Christianity called Congregationalism. Congregationalism was strict about working, learning and keeping yourself busy. Fun was a scarce commodity. About the only fun the church ever had were lotteries, but even those were rare. Also the town liked one-upping each other with outrageous pranks. Phineas Taylor, who was Barnums grandfather, was one of the most notorious jokers in Bethel and also one of the richest men. His longest running joke would be on Barnum. At the boys cresting, he deeded Barnum a piece of land called Ivy Island. For years Barnum herd stories about what a lucky young man he was to be given Ivy Island At the age of ten he set out to see the island himself. Barnum soon found out Ivy Island was named for poisoned ivy. It was an Island in the middle of swamp just east of Bethel. Barnum then learned that he was the unknowing butt of jokes for ten years. Barnum learned from this, a lthough a bit angry, that people loved being humbugged. He would attend school just long enough to maser basic reading, writing and arithmetic skills. At the age of eight Barnum became an apprentice for his fathers dried good store. Although, sadly, in 1826 Barnums father died. The fifteen year old was the familys only means of support. His fathers store changed hands and he went to work for the new owner. Around this time Barnum met Charity Hollet. Charity and Barnum soon got married in 1829 when Barnum was 19. Charity was a devout Congregationalist. With his new bride beside him Barnum set out to make a name for him in business. Like his father he juggled several jobs. He bought his own store in Bethel, he started a newspaper, and he ran a lottery. Much to Charitys dismay Barnum adopted a new religion, Universalism, which offered what he called a more cheerful Christianity. Barnum was strongly opposed to the involvement of the Congregationalist church in local politics. In 1831 he used his newspaper to attack a minister in nearby Danbury Connecticut. The response was nor very cheerful nor very Christian. Barnum ended up with 60 days in the Danbury jail. He published his paper through the jail and portrayed himself as a little guy persecuted by a corrupt religious elite. Public support got him out of jail and made him a political force to be reckoned with. It taught him Theres no such thing as bad publicity.3Charity grew more conservative as Barnum grew more audacious. She wanted to settle down and have children. For the next few years the couple settled down. In 1833 the first of four daughters were born. But P. T. Barnums life took another sudden turn. The next year Connecticut outlawed lotteries. A few weeks later his store went bust. Then the final blow came, the newspaper could not repeat with the well-established Danbury Recorder and folded. Within a few short months he was wiped out. In 1834, with nothing left to lose Barnum moved his family to New York City. Without knowing it he started down the road to the Greatest Show On Earth.4In 1835, against Charitys wishes, Barnum used every penny they had to buy the contract of an elderly slave named Joice Heth. She was

Social Media in a Crisis Situation

Question: Discuss about the Critical Analysis of Use of Social Media in a Critical Situation. Answer: Introduction In the growing complexities and advancements of the business communication, the use of social media will be effective for a business organization to improve the way of communication at the time of emergencies or crisis situations. The social media communication tools enhance the collectivity, clarity, connectedness, completeness, and collaboration of the business communication for managing the complexities of the communication in the critical situations. This essay will provide a detailed understanding of the critical analysis of the use of social media in the crisis situations (Belford, 2014). This will describe the topic of the use of social media in crisis by analyzing the use of the social media as a best communication means in crisis, the involvement of social media in the business plan, and the way of using the social media in influencing the communication in both positive and negative ways in the critical situations. This will analyze my role, responsibility, and creative thin king to handle the complex situation to communicate with the boss regarding the man enters my premises with a weapon in the absence of my boss. Social Media as an Effective Communication Medium in Crisis or Emergency The use of the social media networking sites or tools (Facebook, e-mails, Yahoo, Twitter, LinkedIn, Pinterest, Instagram, WhatsApp, and Blogs) will develop a broad understanding of the conceptual, strategic, and practical implications of the communication and relevance of communication at the time of emergencies or crisis situations within the workplace in the organization. The social media involves social networks (Facebook, Twitter, Instagram, Pinterest, LinkedIn, WhatsApp) and blogs, Bookmarking sites (delicious.com, reditt.com, and dig.com), Collaborative projects (e.g. Wikipeadia), Content communities (e.g. You Tube and Flickr), and special reviews (e.g. Google Places or Adwords). The use of social media will assist in content sharing and communication through the social networks and blogs, tag and share content through the bookmarking sites, collaborative projects through the user generated content (e.g. Wikipedia), sharing contents, such as photos or images, and videos through the content communities, such as YouTube, Flickr, and sharing personalized formation and providing recommendations by using the social reviews (Benedict, 2014). At the crisis moments, the social media provides four functions including information dissemination, disaster or emergency planning, collaborative problem-solving and decision-making and information gathering or accessing. The information is mapped onto three phases of crisis or emergency management including preparedness, response, and recovery to describe how the social media tools may be used to enhance the effectiveness of the crisis communications. The social media is an effective communication way to interact with anyone because the mostly people are connected and spends their most of the time regularly on the social media, such as Facebook, whatsApp, and twitter to communicate with family members, friends/colleagues, relatives, and office staff members (Benedict, 2014). The communication through the social media may be in form of emails, intranets, blogs, videos, displays, newsletters, and other various forms of communication to communicate about the crisis situations or critical events. Crisis or emergency management is a critical organizational function that will include the contingent planning and dynamic incident response to the crisis situations by using the online discussion platforms, news aggregators for disseminating, acquiring, and analyzing information more comprehensively and efficiently. The social media sites have the strong ability to prevent crisis from spiraling out of control to aggravate the unfolding crisis situation (Chan, 2016). For example, the UK riot in 2011 was a case of the influence of social media questioning the small protest against the apparent police brutality in Tottenham that could spark vandalism and riots. The social media played a role of catalyst as the rioters and onlookers used social media networking sites to organize and communicate the numerous new reports. During the crisis, the social media tools could be used as effective means of communication because the social media is the most critical channel at the time of emergencies or crisis for creating the real-time and rapid communication in such contingent conditions. The social media will be an effective communication medium that will assist me in taking the rapid and urgent decisions at the time of crisis or emergencies. This will assist me in sharing information with my boss and subordinates for the regular updates of the current situations, freedom of decision-making, and getting online information for handling the complex situation of crisis (Chawala, 2016). The social media communication will have a degree of control on my decision-making and action in the crisis by making the shared decision after communicating with my boss through the social media chatting. This social media will provide me a platform to connect with the organizational members as well as outsider people by using the multiple forms of social media channels. This will assist me to understand the feelings, emotions, perceptions, and values of others and to make ethical judgment for the organizational welfare and growth. It will assist in resolving the organizational conflicts and inter-organizational problems by encouraging more communication among the staff members within the organization. The social media will assist me to take the real-time and accurate decisions at the time of emergencies or contingent situations for responding rapidly to the situation by reducing the communication appreciation (Dijck, 2013). By using the social media forms, I will discuss the critical situation with my boss about the man entering with weapon or gun and causing for huge terror at the organization that may disturb the functioning of the operations and activities in the organization. The organizational staff members are feared with this sudden attack by an outsider man. I am also shocked from this sudden unfavorable criminal moment. In such contingent, situation, the use of social media will be an effective communication medium to get the real-time assistance by communicating this situation with my boss and to get the suggestion or advice on how to handle this critical situation and provide me an appropriate solution so that I could arrive at right decision in this crisis situation. By using the social media networking sites, such as WhatsApp, Twitter, Instagram or video calling, I will be able to get the immediate response from my boss in such critical situation. I will be able to send the digital post or video of the current scenario of this crisis with my boss. I may also tweet about the current situation on the twitter that will assist me in getting the quick response from my boss with a recommendation solution on handling such situation by using the experien ces of my boss (Dutta, 2013). I may also use WhatsApp video calling to create the two-way dialogue with my boss in order to represent the actual scenario of the current situation at the organization so that my boss could be introduce with the actual condition and will give appropriate guidance to me for taking immediate decision and action on the unfavorable activity or sudden attack from the man with a gun. Social Media as a business communication plan According to me, the social media should be considered in the business communication plan that will improve the communication among the organizational members to share the latest business updates, information, and data related to the relevant industry. By using the social media tools, it will be easy for the senior management to communicate the organizational vision, mission, goals, objectives, values, and strategies with the organizational members. The social media sites will also be effective to give information of the changes in the product quality, the schedule of company meetings, seminars, events, and timing of shifting, training and development programs to the employees (Guffey and Loewy, 2014). The social media will be an effective medium of communicating with the customers about the branded products and services and collecting their feedbacks on the existing products and service quality so that further changes could be made in the product development and manufacturing operat ions in order to produce the high quality and value-added products. The social media will provide a fast and effective communication medium to communicate the business plan with the team members. The social media networking sites will provide the latest and relevant data of the changing customers needs, preferences, and expectations for serving them effectively by making changes in the products and services as per their feedbacks. The social media sites provide an opportunity for engaging and interacting with the people in the emergencies or crises by disseminating the information to them and accessing information from them in the form of messages, text, videos, images, digital posts, newsfeeds, or other forms or ways of communication for sharing the information with them (Lach, 2016). The social media will provide the timely and regular updates on the current industry trends and fluctuating environment conditions related to the industry. For example, the MNCs, like Burberry, Tesco, Nestle, and Coca Cola use social media an effective promotional tool to promote the products and services of their brands through the digital marketing posts and conveying the promotional message to the targeted audiences in order to create the high brand awareness and customer loyalty toward the branded products of the company (Lovink, 2016). Ways to respond the crisis by using social media to influence communication in both positive and negative way During emergency events or crisis situations, such as terrorism attacks, earthquake or hurricane, storms or floods and sudden incidents or unfavorable happenings, the individuals are exposed to share the real-time and large amount of information with the people with whom he/she is likely to interact. The Facebook, Twitter, blogs, Youtube, LinkedIn, Netlong, and Google+ may be useful to handle the crisis situations in order to take quick and right decisions. Twitter and Facebook are mostly used by the companies to tweet for communicating with the customers regarding the product quality, service delivery, and pricing of the products (Richards and StudioD, 2015). For example, Southwest Flight 345 that landed nose first at LaGuardia is an example of the use of social media in the crisis situation that helped in getting quick response, holding open communication, and maintaining good faith with its customers. Southwest used the social media in the form of Facebook and Twitter for getting the immediate response from the customer with the statements and information. The social media create benefits to the businesses by promoting the companys products through the digital communication campaign or communicating the promotional message with the targeted audiences to attract the customers toward the branded products and services by creating the high brand awareness and loyalty in the mindsets of the customers. The social media will create the crisis communications in the positive way by ensuring the speed, interaction, engagement, and authenticity, control of message, visibility, transparency, boundaries, crisis facilitation and triggers (White, 2016). The social media in the crisis will assist to get immediate response, active listening to the targeted audiences or desired people, building two-way dialogue, being accountable, reacting to the situation, being open, honest, transparent, and credible, being compassionate and authentic, and creating video communication by using the video technologies. Despite of numerous benefits of using social media, the exploitation of social media via information technologies may create several issues, such as informational ethics, individual liberties, public safety, and consequence of misuse. Sometimes, the use of social media may result into the negative publicity by creating the negative image of the brand into the public or targeted audiences because some people are not likely to give more preferences to the social media advertisements. The use of social media may cause for the weak or ineffective communication with the targeted customers (Schwarz, Seeger, and Auer, 2016). The social media communication may also cause for the poor decision-making because the immediate decisions can also create complexities rather than handling the crisis situations because the rapid communication and quick decisions could be against the welfare of the businesses. The social media marketing could lead to weak sales performance because of the negative responses from the customers toward the companys products and services. The involvement of social media in the business plan as a promotional tool and communication medium may also involve the risks and uncertainties (Simon, Goldberg, and Adini, 2015). The information shared through the social media communication may also be exposed to the general public that will lose the confidence of the people. Sometimes, the confidential or secret information could be open in public before the audiences. The social media may create the negative impact on the brand image through spreading of misinformation. Conclusion From the above discussions on the essay, it can be stated that the online communication through the use of social media is faster than the traditional forms of communication. The video communication technologies also create video communication by using the social media tool, whats-app video calling. The social media will create an effective two-way communication with my boss to communicate about the crisis of the current scenario for taking immediate decision and action on this crisis situation. The social media will create a sense of communication and level of trust and loyalty among the targeted audiences or customers. The social media communication will create two-way diagonal communication for responding fast to the crisis situation, evading responsibility, reducing offensiveness, minimization and denial, preparedness for the quick decision-making and taking corrective action. References Belford, B. (2014). How to Respond to a Social Media Crisis. [Online]. Available at: https://www.socialmediaexaminer.com/defend-your-social-media-reputation/. (Accessed: 11 April 2017). Benedict, P. L. (2014). A Critical Synthesis and Thematic Analysis of the Use of Social Media in Higher Education Marketing. USA: Tarleton State University. Brown, J. (2015). 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